Print Design
The series of flyers showcases innovative, on-brand designs that effectively convey the core values of The Standard Insurance Company. Each flyer employs modern, eye-catching compositions that ensure visual hierarchy and enhance readability. Colors, typography, and graphic elements are thoughtfully applied to maintain consistency with The Standard's established brand identity. The visuals focus on real-world connections, with a spotlight on diversity, aligning with the company’s commitment to inclusivity. Each design strategically balances aesthetic appeal with clear, targeted messaging, ensuring the content resonates with specific audiences, enhancing audience engagement and reinforcing trust in The Standard.
The Standard had the opportunity to serve as the title sponsor of the historic Portland Classic golf tournament. I was responsible for designing a suite of ads and event deliverables that highlighted The Standard’s partnership with the tournament and elevated our presence as a brand. This work involved close collaboration with leadership and key stakeholders to ensure each piece reflected who we are as a company—visually, strategically, and authentically.
This collection highlights my volunteer design work for Netrippers FC, a nonprofit dedicated to fostering connections among LGBTQIA+ individuals and allies in the Portland area through soccer. Over the past ten years, I’ve proudly contributed my creative expertise to support the organization’s events and initiatives. Each flyer reflects the vibrancy, inclusivity, and energy of the Netrippers community. Bold colors, dynamic layouts, and celebratory imagery are thoughtfully combined to capture the spirit of the club and its mission to create a welcoming space for all.
